While carmakers have raced to add the latest technologies to their vehicles, the roads they drive on have arguably failed to evolve at the same pace.
Now, an odd couple based in the Netherlands hope to change that with visions of self-illuminating weather warning signs painted on to the tarmac, and a dedicated lane capable of recharging electric cars on the go.
The pair are Daan Roosegaarde, an artist famous for wacky interactive projects, and Hans Goris, a manager at the Dutch civil engineering firm Heijmans.
Mr Roosegaarde's past efforts have included a dance floor with built-in disco lights powered by dancers' foot movements, and a dress that becomes see-through when the wearer is aroused.
Heijmans spends much of its time working on more sober schemes, such as city centre car parks and shopping centres.
Mr Roosegaarde (left) and Mr Goris (right) will test their paints on a 450ft (137m) stretch of road later this year
As unlikely as the pairing sounds, the two men believe their smart highway concept has the potential to revolutionise motorways.
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