Seven communities in England are to share £1m of government cash for injecting life into their high streets.
It is the latest in a series of initiatives in the wake of retail guru Mary Portas's review into how to rejuvenate struggling town centres.
Rotherham won the top award, £268,058, for bringing in independent shops.
Other awards given by a panel of business groups went to Ipswich, Market Rasen, Gloucester, Altrincham, Herne Hill in south London, and Southampton.
Local Growth Minister Mark Prisk said the seven areas were a "shining example" to communities across the country.
well my flats in rotherham, i bet i dont see any benefit
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